Scaling revenue through Meta Ads profitably
A targeted Meta Ads strategy designed to increase revenue while controlling CPA, enabling Culinary Concepts to grow profitably year on year.
Industry
E-commerce
Services
Meta Ads
Partnership
Ongoing
Performance Snapshot: 2026 vs 2025
+788%
OVERALL CONVERSION
Increase in Conversion
£18
AVERAGE CPA
Accross Meta
+76%
CONVERSION RATE
Increase in Conversion Rate
Significant
REVENUE
Increase in Revenue
The Challange
Culinary Concepts wanted to drive more revenue through Meta while keeping CPA low and maintaining profitability.
The key challenges were rising acquisition costs, inconsistent performance across campaigns and a highly competitive e-commerce market.
- Rising cost per acquisition
- Highly competitive e-commerce space
- Inconsistent campaign performance
- Need to increase revenue profitably
- Maximise return on ad spend
Our Approach
A data-driven Meta Ads strategy focused on revenue growth and CPA control.
Audience Targeting
Refined targeting and custom audiences to reach high-intent buyers and improve efficiency.
Creative Optimisation
Continual testing of creatives, offers and formats to improve engagement and drive conversions.
Campaign Scaling
Scaled winning campaigns and budgets strategically to maximise revenue while keeping CPA low.
The Result
In 2026, we delivered exceptional growth in conversions and revenue while maintaining a low and profitable CPA.
Clubbish have been instrumental in scaling our revenue through Meta Ads while keeping our CPA low. Their strategic approach and attention to detail have delivered exceptional results year on year.
Kate Jerome
Owner Culinary Concepts London
